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CAN'T STOP THIS THING CALLED NOSTALGIA
Memory, longing, and life between two countries The other day my wife and I went to see Bryan Adams in concert. This guy really rocks. And I don’t just mean in a 'good for his age' sense – which is usually polite shorthand for 'still upright and not entirely embarrassing'. No, he genuinely rocks. Especially when you consider that he’s 66. Sixty-six! An age where most people start complaining about their knees, their eyesight, and music all sounds the same these days. Meanwhil
rowiko2
Feb 73 min read


MASKED AND CONFUSED
Pandemic habits and cultural differences in Japan It’s flu season. And Covid is also still doing the rounds. At this point, I’m beginning to suspect we’re not getting rid of it anytime soon. Walking around Japan at this time of year, it can sometimes feel as if the pandemic never really left. Masks everywhere. On trains. In shops. On the street. Sometimes even outdoors – alone, in wide‑open spaces. Or worn by drivers sitting solo in their car, presumably protecting themselves
rowiko2
Jan 304 min read


THE DAY THE SWISS LEFT
Emigration, identity, and Swiss diaspora stories In 2026, I will have lived in Japan for 30 years. Thirty years. Long enough to forget that Sundays once meant closed shops, but still short enough to be asked, every now and then, when 'I’m going back home.' What I only realised recently is that this urge to leave Switzerland – to look over the mountains and think maybe somewhere else would be nice – is not a modern phenomenon at all. It’s about 2,000 years old. What I’m refer
rowiko2
Jan 243 min read


A TALE OF 2 ORDERLY NATIONS - Part 4
Continuing the cultural comparison of two tidy nations 🚗 Driving Culture Switzerland treats speed limits as sacred laws, written in metaphorical stone and enforced by hidden speed cameras lurking like highly trained snipers. Step even slightly over the limit, and you've instantly won yourself a surprise photo souvenir courtesy of Swiss law enforcement. It's efficient, relentless, and guarantees that every Swiss driver develops a built-in speedometer through sheer fear alone.
rowiko2
Jan 163 min read


NO PALACE, NO POWER, NO PROBLEM
Swiss politics and humility from afar On December 10, Switzerland’s parliament elected Economics Minister Guy Parmelin as president for 2026. If your immediate reaction to this news was a polite nod followed by 'Wait, Switzerland has a president?'. Congratulations, you are responding correctly. Because Switzerland’s presidency is one of the most Swiss things imaginable. It exists, it functions perfectly, and it makes absolutely no fuss about itself. In most countries, becomin
rowiko2
Jan 103 min read


IMPRESSED BY THE 'WRONG' ALPS
Mountains, identity, and Swiss nostalgia abroad If there is one thing Japanese people know about Switzerland, it is this: Mountains. Alps. Snow. Yodelling, possibly while skiing downhill. As soon as they find out I’m Swiss, the conversation inevitably drifts upwards. Literally. 'You must have grown up surrounded by mountains.' 'You probably went hiking every weekend.' I usually nod politely, because explaining reality takes longer than smiling. The truth is this: yes, Switzer
rowiko2
Jan 33 min read


HOW MANY NEW YEAR DINNERS IS TOO MANY?
Japan’s festive feasts and cultural abundance After living roughly half my life in Switzerland and half in Japan, I’ve learned one crucial thing about New Year celebrations: Switzerland and Japan are celebrating the same holiday – just facing in completely opposite directions. In Switzerland, New Year’s Eve is the main event, with a long meal (often meat fondue, which has become somewhat of a tradition), good wine, and fireworks. New Year’s Day exists mainly for recovery and
rowiko2
Jan 13 min read


MY HOLY GRAIL
Searching for Swiss comfort food in Japan Growing up in Switzerland, bread wasn’t just food. It was infrastructure. Bread had a starring role at breakfast, a reliable supporting role at lunch and dinner, and a quiet cameo appearance whenever someone felt a bit peckish. With roughly 200 officially recognised types of bread, there was enough variety to keep life interesting, balanced, and pleasantly crumb-filled. One thing united all of them: it had to be fresh. This wasn’t dif
rowiko2
Dec 28, 20253 min read


FLUENT, BUT ILLITERATE
Language mastery without literacy in Japan Japanese people usually assume that because I speak Japanese – more or less fluently (and sometimes noticeably less than more) – I must also be able to read it. After all, there are "only" 2,135 daily-use kanji characters. Out of roughly 50,000 in total. So surely, after 29 years in Japan, I should have picked them up by now. Plenty of time, right? One per week and I’d have finished the lot before my hairline started its slow, steady
rowiko2
Dec 27, 20253 min read


ALL APRÈS, NO SKI
Swiss winter nostalgia meets Japanese life I’m writing this from Nagano – roughly 230 km away from Tokyo – where we are spending our Christmas and New Year's Holidays. When people hear Nagano, their brains immediately start projecting skiing montages: powder snow, mountain peaks, and some heroic skier flying through the air in glorious slow motion. Understandable, since Nagano Prefecture is often referred to as the "Roof of Japan", surrounded by enough mountains to make a Swi
rowiko2
Dec 20, 20253 min read


THE FINGER-LICKIN' GOOD CHRISTMAS
Japan’s unique Christmas traditions explained The KFC near our house has finally re-opened after months of refurbishment. I haven’t stepped inside yet, but peeking through the door I spotted the shiny new self-ordering machines, which are on the rise wherever you look. Because nothing says ‘holiday cheer’ quite like tapping a screen to beg for fried chicken while a robot silently judges your choices. But with staff shortages and rising cost, it’s the world we live in. You wan
rowiko2
Dec 13, 20253 min read


JAPANESE HOLIDAY MIRACLE
Japan’s festive season through Swiss eyes Every December, my inner Swiss wakes up and begins reminiscing about a very specific childhood ritual: the annual hunt for the perfect Christmas tree. We would head to the supermarket or the village square, where hundreds of trees were lined up like contestants in a beauty pageant. Tall, short, skinny, round, slightly wonky – all waiting to be chosen as someone's living-room centrepiece. And if you were feeling extra rustic, you would
rowiko2
Dec 6, 20254 min read


DELICATESSEN HEARTBREAK
Missing Swiss flavours while living in Japan No matter how long we live abroad, how well we master the language, or how convincingly we nod at jokes we don’t quite understand, our stomachs eventually betray us. Assimilation may work on the outside, but deep inside, the gut is waving a little national flag and shouting, “Feed me what I grew up with!” Take my Japanese wife. Though our daily meals are mostly Western, she is occasionally seized by an undeniable, primal urge for p
rowiko2
Nov 29, 20253 min read


SHRINKFLATION À LA SUISSE
Swiss food, nostalgia, and economic quirks It’s that magical time of year again – the air is crisp, the leaves are turning gold, and my inner Swiss is screaming for those Swiss delights that remind me of my childhood. Yes, winter is here, and with it comes the irresistible craving for raclette and fondue, those glorious dairy-based dishes that warm both the belly and the soul. So off I trotted to our favourite upscale supermarket, visions of bubbling cheese and crusty bread d
rowiko2
Nov 22, 20253 min read


THE PLATE THAT SMILES
Swiss politics and identity through cultural symbols There are moments in life when you realise just how differently countries operate. Take car licence plates, for instance. Here are some facts about Swiss number plates that may surprise you. 🏷️ 1. Licence Plates for Life – Like Marriage, But More Binding In most countries, plates belong to the car. Easy. Logical. Efficient. Predictable. Switzerland looked at that idea and said: “Nein. Too easy.” In Switzerland, your plates
rowiko2
Nov 15, 20253 min read


BETWEEN PUMPKINS AND SABRES
Seasonal traditions compared between Japan and Switzerland Halloween is firmly behind us, and the ghostly costumes and plastic pumpkins are packed away. And now – in countries like Switzerland and Japan, where Thanksgiving doesn't exist to provide a buffer – nothing stands between us and the overwhelming, glittery dominance of Christmas. Well, almost nothing. First, we must navigate that seasonal no-man’s-land where society collectively debates: Is it socially acceptable to p
rowiko2
Nov 7, 20253 min read


BACK TO THE QR-TURE
Digital life, bureaucracy, and living abroad Last week, my wife and I went to see Back to the Future in concert – 40 years after its premiere. Forty years! Sometimes I do feel old. As the orchestra launched into that epic opening theme and the DeLorean thundered to life, I felt chills – partly from nostalgia, partly from the dawning realisation that humanity has somehow managed to invent AI that writes poetry, but not a single functioning time machine. And frankly, some days,
rowiko2
Nov 1, 20253 min read


CAUGHT IN THE ELECTRONICS STORE VORTEX
Getting lost in Japan’s tech wonderlands Let’s set the scene. It’s the third day of a long weekend – that blissful stage where you’ve lost all sense of time and start to believe you might never have to work again. My wife and I had just purchased a shiny new washing machine at our local tech wonderland, also known as the electronics store – where reason goes in with you, but somehow never makes it back out. All that was left was to pay. Simple, right? A quick beep of the cred
rowiko2
Oct 25, 20253 min read


LOST IN APPLIANCE PARADISE
Japan’s home gadgets and cultural obsessions One of the things I’ve always loved about Japan – apart from the polite people, super-efficient trains, and vending machines that sell everything short of life insurance – are the gigantic electronics stores. These are not just shops. They are cathedrals of consumer technology, temples where you can lose yourself for hours among the latest gadgets, futuristic household appliances, and mysterious contraptions you didn’t even know ex
rowiko2
Oct 19, 20253 min read


DIRECT DEMO-CRAZY
Swiss politics seen from a Japanese perspective Last month, I once again did my civic duty (or privilege, as I prefer to view it) as a Swiss citizen: I voted in a national referendum. Other countries argue over national elections every few years and then leave it to the lawmakers to make the actual decisions. But not so in Switzerland, where democracy is served four times a year, fondue-style, and every citizen is invited to dip their bread into the bubbling pot of policy. On
rowiko2
Oct 11, 20253 min read
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