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THE SOUND OF SILENCE - SWISS STYLE
What a loudspeaker truck in Japan taught me about the Swiss love of peace and quiet On a recent Sunday afternoon, I was enjoying what I consider one of life's greatest inventions: the weekend nap. A gentle breeze drifted through the open balcony door. Weekend bliss. Then it happened. A loudspeaker crackled into life somewhere outside. 'Old washing machines! Scrap metal! Broken appliances!' The voice slowly drifted through the neighbourhood, accompanied by the unmistakable hum
rowiko2
Jul 113 min read


SEARCHING FOR SWITZERLAND IN TOKYO
A Swiss expat hunting for familiar flavours, traditions, and identity in Japan After our monthly team meeting at work, we usually order lunch. Sometimes bento boxes. Sometimes curry. The other day, somebody suggested biryani. Then one colleague suddenly asked: ‘Are there any Swiss restaurants that do food deliveries in Tokyo?’ The question caught me completely off guard. Because despite having lived here for many years, I genuinely didn’t know. Someone else then pointed out:
rowiko2
Jun 203 min read


MATCHA, COFFEE, AND SWISS LOGIC
Tokyo encounters and expat reflections The other day, while eating a matcha ice cream, I found myself reflecting on the extraordinary global rise of matcha. It’s everywhere now. Matcha lattes. Matcha KitKats. Matcha cocktails. Matcha facial products. At this rate, someone is probably developing a matcha-flavoured matcha. Japan, meanwhile, can barely keep up with demand. Exports continue to hit record highs as the world collectively decides that bright green powder is the answ
rowiko2
May 303 min read


FROM SWISS BASEMENT TO JAPANESE THRONE
Swiss traditions reimagined through Japanese life If you’ve ever visited Japan, you’ve probably encountered the country’s legendary high-tech toilets. And if you haven’t, somebody has almost certainly told you about them in the tone normally reserved for spiritual awakenings. 'Heated seats!' 'Automatic lids!' 'It plays waterfall sounds while you do your business!' Western travel articles and blog posts love describing Japanese toilets as 'like operating a Boeing cockpit,' whi
rowiko2
May 163 min read


POPULATION: IMPORTED
Switzerland’s demographics and cultural evolution In recent years, something has caught my attention whenever I visit Switzerland. Increasingly, I’m greeted not in Swiss German, but in standard High German – proper, crisp, newsreader-level High German. In shops. In restaurants. On support lines. Everywhere. For those unfamiliar: Swiss German is a spoken language, and it differs considerably from standard High German, which in Switzerland is mainly reserved for writing – and t
rowiko2
May 33 min read


A TALE OF 2 ORDERLY NATIONS - Part 6
Final reflections on two disciplined cultures 📢 Public Serenading Switzerland treats public announcements like a medical report: neutral, concise, and 100% emotion-free. The train is late? Delivered in a neutral, matter-of-fact tone, as if reporting the weather. Lost luggage? A swift update, no drama, no sympathy – just facts delivered at Swiss efficiency speed. Meanwhile, Japan has decided that announcements should be full of sensory experience. Train stations bust into che
rowiko2
Apr 253 min read


BALCONY LOGISTICS IN JAPAN
Space, culture, and daily life in Japanese homes The other morning, my wife and I had breakfast on our balcony. One of our two balconies, I should say. The one off the living room (on the middle floor) is wider but shallow, so it functions as our miniature garden – ivy, herbs, the illusion of rural life. The one on the top floor, off the bedroom, is narrower but deep enough for a table. Not massive, but sufficient. One learns to compromise. So, breakfast on the balcony. Nothi
rowiko2
Apr 183 min read


PROUD MEMBER OF THE 11%
Swiss diaspora life and cultural identity abroad I recently realised something mildly unsettling. I'm officially one of the 340,000 Swiss people who have emigrated since 1993. That’s right. I’m not special. I’m a data point. According to the latest figures, more than 838,600 Swiss nationals live abroad — about 11% of the population. Roughly one in nine Swiss people has looked at Switzerland, nodded politely, and said, “Lovely country. I’ll take it… but from a distance.” Which
rowiko2
Apr 113 min read


E-SKIS – OF COURSE
Swiss winter culture meets modern quirks Even high up in the Swiss Alps, winter is drawing to a close – finally, most will agree. The Olympians and Paralympians towards the south of the border have returned home – with or without medals – and what's on most people's mind now is where to catch some guaranteed summer sun this year. Yes, Switzerland likes to think of itself a a winter sports nation, but essentially, winter sports happen only in winter. Makes sense. Yet, somewher
rowiko2
Mar 293 min read


FOUR OCEANS, NO COASTLINE
Swiss geography, identity, and cultural contrasts As a Swiss person living in Japan, I’m occasionally reminded that my homeland is famous for two things: mountains and not having a coastline. Ah, and chocolate and cheese. So, four things. And neutrality. Five. But definitely not beaches. Japan, meanwhile, is basically all coastline. Fish is fresh. Sea breezes are real. Children grow up knowing which direction the ocean is. In Switzerland, we grow up knowing which direction th
rowiko2
Mar 202 min read


A TALE OF 2 ORDERLY NATIONS - Part 5
More insights into Swiss–Japanese cultural order 🐶 Animal Priorities Switzerland worships cows, and their right to roam fields freely is practically sacred. Swiss cows are local celebrities; annual cow parades celebrate their return from summer grazing, complete with bells, flower crowns, and more enthusiasm than most human festivals receive. And if the cowbells in the field next to your house keep you up all night? Tough luck. They are an important part of Switzerland's tra
rowiko2
Mar 73 min read


WHEN CARNIVAL MEETS JAPAN
Swiss traditions collide with Japanese celebrations February in Switzerland is carnival season. Which means that for a few glorious days each year, the Swiss are officially permitted to lose control. This may not sound remarkable if you come from cultures where public enthusiasm is a daily occurrence. But Switzerland runs on restraint. On order. Emotional moderation calibrated to within acceptable tolerances. Carnival is the exception. This is when otherwise respectable banke
rowiko2
Feb 223 min read


OF CROWS AND MICE
Wildlife, culture, and unexpected comparisons The other day, my wife suddenly looked up from her morning coffee and asked a perfectly reasonable question: 'Where have all the crows gone?' This may not sound like a big deal. But if you’ve ever lived in Tokyo, you’ll understand the gravity of the situation. For years, our mornings weren’t greeted by the delicate chirping of sparrows, but by the full-volume cawing of crows that sounded like they were holding an emergency meeting
rowiko2
Feb 143 min read


THE DAY THE SWISS LEFT
Emigration, identity, and Swiss diaspora stories In 2026, I will have lived in Japan for 30 years. Thirty years. Long enough to forget that Sundays once meant closed shops, but still short enough to be asked, every now and then, when 'I’m going back home.' What I only realised recently is that this urge to leave Switzerland – to look over the mountains and think maybe somewhere else would be nice – is not a modern phenomenon at all. It’s about 2,000 years old. What I’m refer
rowiko2
Jan 243 min read


A TALE OF 2 ORDERLY NATIONS - Part 4
Continuing the cultural comparison of two tidy nations 🚗 Driving Culture Switzerland treats speed limits as sacred laws, written in metaphorical stone and enforced by hidden speed cameras lurking like highly trained snipers. Step even slightly over the limit, and you've instantly won yourself a surprise photo souvenir courtesy of Swiss law enforcement. It's efficient, relentless, and guarantees that every Swiss driver develops a built-in speedometer through sheer fear alone.
rowiko2
Jan 163 min read


NO PALACE, NO POWER, NO PROBLEM
Swiss politics and humility from afar On December 10, Switzerland’s parliament elected Economics Minister Guy Parmelin as president for 2026. If your immediate reaction to this news was a polite nod followed by 'Wait, Switzerland has a president?'. Congratulations, you are responding correctly. Because Switzerland’s presidency is one of the most Swiss things imaginable. It exists, it functions perfectly, and it makes absolutely no fuss about itself. In most countries, becomin
rowiko2
Jan 103 min read


HOW MANY NEW YEAR DINNERS IS TOO MANY?
Japan’s festive feasts and cultural abundance After living roughly half my life in Switzerland and half in Japan, I’ve learned one crucial thing about New Year celebrations: Switzerland and Japan are celebrating the same holiday – just facing in completely opposite directions. In Switzerland, New Year’s Eve is the main event, with a long meal (often meat fondue, which has become somewhat of a tradition), good wine, and fireworks. New Year’s Day exists mainly for recovery and
rowiko2
Jan 13 min read


MY HOLY GRAIL
Searching for Swiss comfort food in Japan Growing up in Switzerland, bread wasn’t just food. It was infrastructure. Bread had a starring role at breakfast, a reliable supporting role at lunch and dinner, and a quiet cameo appearance whenever someone felt a bit peckish. With roughly 200 officially recognised types of bread, there was enough variety to keep life interesting, balanced, and pleasantly crumb-filled. One thing united all of them: it had to be fresh. This wasn’t dif
rowiko2
Dec 28, 20253 min read


THE FINGER-LICKIN' GOOD CHRISTMAS
Japan’s unique Christmas traditions explained The KFC near our house has finally re-opened after months of refurbishment. I haven’t stepped inside yet, but peeking through the door I spotted the shiny new self-ordering machines, which are on the rise wherever you look. Because nothing says ‘holiday cheer’ quite like tapping a screen to beg for fried chicken while a robot silently judges your choices. But with staff shortages and rising cost, it’s the world we live in. You wan
rowiko2
Dec 13, 20253 min read


JAPANESE HOLIDAY MIRACLE
Japan’s festive season through Swiss eyes Every December, my inner Swiss wakes up and begins reminiscing about a very specific childhood ritual: the annual hunt for the perfect Christmas tree. We would head to the supermarket or the village square, where hundreds of trees were lined up like contestants in a beauty pageant. Tall, short, skinny, round, slightly wonky – all waiting to be chosen as someone's living-room centrepiece. And if you were feeling extra rustic, you would
rowiko2
Dec 6, 20254 min read
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