Swiss heritage, family ties, and expat reflections Most Swiss families have a coat of arms. If you’re from a country where heraldry is reserved for castles, crowns, and the nobility, this might raise an eyebrow (or two). But in Switzerland, heraldry isn’t just about ancient battles it’s about tradition… and, let’s be honest, a healthy dose of fashion. The whole coat of arms business began in the Middle Ages, when knights figured out that being fully armoured had an annoying